Most behavioral change initiatives fail because daily leadership conversations don’t reinforce the right things. Reinforcer.ai helps you understand what’s really driving behavior in your teams, then guides managers to change it.
You've seen this before:
40% of the team ignores the new safety protocol. Sales process adoption stalls at 60%. The agile transformation loses momentum after three months.
The message was clear. The training happened. So why didn't behavior change?
You don't know what's actually driving the unwanted behavior. And your managers don't know how to shift it through their daily conversations.
Curious to learn more?
For 40+ years, high-performance organisations to elite sports teams have used Organizational Behavior Management (OBM) to reliably change how people work.
It identifies what triggers behavior, what reinforces it, and how to intervene.
The method works. But it’s always required specialists and weeks of analysis.
Until now.
Reinforcer joins your 1:1s and team meetings. After each session, managers get:
Understand what is really driving behavior, then how to change it with precision.
A structured, step-by-step workflow grounded in behavioural science.
R+ Feedback Analyser improves day-to-day leadership conversations and nudges behaviour immediately.
R+ Coach tackles persistent patterns with a structured root-cause plan.
Feedback analyser insights inform the ABC coach. ABC outputs tune the next meeting’s guidance. Over time you get a personal learning loop that builds leadership skill and makes change stick.
Read more about our successful use-cases, where teams use our app.
You set the direction. Reinforcer.ai shows you whether it’s taking hold and where leadership capability needs to improve to make it stick.
You drive performance across teams. Reinforcer analyses your conversations with team leads, reveals what’s blocking consistency, and guides you to build the right interventions.
Give feedback that lands and reinforces the right action at the right time.
Operational manager – Royal Flora Holland
Try it out in your team
Organizational Behavior Management (OBM) has been applied in manufacturing, healthcare, logistics, and elite sports since the 1970s. It works.
What’s new: Making it accessible without hiring specialists or running months-long projects.
Find the most commonly asked questions.
Yes. Reinforcer.ai can join Teams, Zoom, Google Meet, or capture in-room sessions and analyse them the same way.
Not at all. The platform guides you through the process. Think of it like having an behavioural change expert looking over your shoulder, but without needing to hire one.
Feedback Analyser is your day-to-day coach. After each 1:1 or team meeting it gives personalised, context-aware feedback on your communication and one clear next step toward the team’s goal.
Performance Improvement Plan feature is the project-level guide for senior and operational managers. It walks you through a 7-step, evidence-based process to find the root cause of behaviour, define the desired behaviour, and design the environment and reinforcers that make it stick.
How they work together: the plan sets the target and context, the analyser uses that context to coach managers in daily meetings so adoption actually happens.
No, your data remains yours.
Most tools fail because they add work. Reinforcer.ai removes work: you’re already having these conversations. No new platform to use, or generic e-learning to read. Learning comes to the users directly in their mailbox.
Yes. Most organisations start with 1-2 teams to validate fit, then expand once they see results. Pilot programmes typically run for 8-12 weeks.
Yes. Reinforcer stores data on EU servers and follows GDPR requirements for data processing, retention, and user rights. You control who sees recordings and can delete data at any time.
