ROYAL FLORAHOLLAND & REINFORCER.AI
How we are making impact
Sustaining the habits of Continuous Improvement
Supply chain sector
COMPANY SIZE: 3.500
INDUSTRY: Supply chain
FOUNDED: 2008
HEADQUARTED: Aalsmeer
Challenge
The Royal FloraHolland flower auction is famous worldwide. It is the largest international floriculture marketplace of flowers and plants. Every day, through about 100,000 transactions, many millions of flowers and plants change hands on the auction platform. There is an impressive logistics operation around it, which has been organized down to the last detail thanks to the implementation of Lean and winning the Kaizen Award.
To further optimize this operation, the principle of continuous improvement is something they would like to sustain. And like many large logistics environments, they recognised the same challenge: even with strong processes, the quality of daily leadership conversations determined whether routines stayed stable or drifted. Behaviour varied between teams and shifts, and leaders wanted more clarity on what they were reinforcing well, and what they were missing.
Goal
The leadership of the logistics organization is therefore trained in the application of Reinforcement Leadership™. A new way of leadership that focuses on what is going well, in order to reinforce desired behavior through positive reinforcement. They aim to measurably optimize performance by bringing out the best in people.
The underlying science in this approach is called Organizational Behavior Management (OBM), and it is the engine in the tooling we provide them. By looking at behavior first, they could better understand why improvements were sustained in some places and slipped in others.
Increased Awareness
Increased Awareness of blind spots in leadership behaviors when using the tool
Enhanced Leadership
More focus on what is going well. Increasing ability to catch people in the act of desired behaviors
Improved Culture
Positive reinforcement leads to more sustained behaviors, leading to a more cohesive culture
User Experience
To master this way of leadership, they use Reinforcer.ai. This AI-based vocal behavior analysis tool quickly gives leaders clear feedback on how well they appreciate desired behaviors, create psychological safety, and steer towards standards. Not only in the moment, but also how they improve in it over time. This is how good leadership becomes measurable.
We also develop tailor-made solutions for them around improving the daily start and the continuous improvement process: collecting, registering and following up on improvement ideas. These routines benefit strongly from consistent reinforcement, and the tool helps leaders build that rhythm.
“The tool provides objective feedback on the conversation and creates extra awareness in my way of giving feedback. I am now much more aware of explicitly naming the behavior that I appreciate or want to see again. By working with concrete examples, it is clear to employees what behavior I expect from them. The tool is therefore a nice addition to the existing ways of giving and receiving feedback.”
— Marc Koers, Operational Manager Logistics
“I am now much more aware of explicitly naming the behavior that I appreciate or want to see again.”
A single space to foster positive behavioral change
You don’t have to go through an entire training course to become a better leader. The learning can start while you work.
So, try it now, and become a Reinforcement Leader just like Marc.
Curious on how you can use evidence-based
innovation to start a pilot project in your team?
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